In reponse to Inna's post

I liked how Inna pointed out how a website needs to be easy to find on the Internet. If you create this awesome website with cool graphics and quick links, if no one ever sees it, it's worthless. You need to be able to put keywords somewhere on your website. If you're selling a product, you need to be able to include as many words that will match up to something that someone will search for, so that when someone types "custom blinds" into google, your website will come up. I also remember the first speaker talking about this. You may think you have the best website, but you have to go to different search engines and try searching for your page to see if it comes up.