Rhetoric: Just some funny Greek?

Aristotle defined the different types of persuasion by using three Greek words: ethos, logos, and pathos. While I don't speak Greek, these words were actually familiar to me. Since many English words have Greek roots in them, it is easy to connect what they mean to words we use today.

Ethos: similar to ego. This form of persuasion establishes your credibility, so that readers will be persuaded to do what you say. By showing that you are superior, and your ideas are favorable, readers will be more likely to be persuaded. An example of this could be putting your credentials in your writing, showing how qualified you are to recommend an option.

Logos: similar to logic. This form of persuasion uses logical arguments to persuade your readers. Using facts, data, and logical conclusions, readers are more likely to see how your option should be chosen, because it is simply the best option available. An example of this could be providing facts on how your product works better than competitor's, so that the obvious, logical choice would be your product.

Pathos: similar to pathetic, or emotions. This form of persuasion uses emotions to persuade readers to do something. It tries to get them emotionally involved or connected so that when it comes time to make a decision, their emotions will force them to side with your argument. An example of this could be showing starving children on commercials for health aid so that you will feel bad and donate money.